Shu Xiaohua

English-speaking guide in Jiangxi

Shu Xiaohua is a senior-level tour guide with 21 years of experience and a bachelor’s degree in Tourism Management from Jiujiang University.

His distinctions include Gold Medal Tour Guide under the Ministry of Culture and Tourism’s Ten Thousand Tourism Talents programme, and selection for the tour-guide trainer talent pool of the National Online Academy for Culture and Tourism Officials.

His supplied profile lists appointments as a specially appointed professor at Jiujiang University’s School of Tourism and Geography, a specially appointed teacher at the School of Culture and Tourism of Jiujiang Vocational University, and a lecturer with the Jiangxi Tourism Vocational Education Group. His qualifications and honours include national senior tour guide, China Good Tour Guide from the former China National Tourism Administration, and national Level 2 study-tour instructor through the Ministry of Culture and Tourism’s Talent Centre.

Professional roles listed in the profile include vice president of the Jiujiang Tourism Association and chair of its tour guide branch; vice president of the Jiangxi Tour Guide Association; interview examiner for the Jiangxi tour guide qualification examination; council member of the Lushan City Culture Promotion Association; and council member of the Jiujiang Study Tour Association. His honours also include Jiangxi Top 100 Tour Guide and Jiangxi Outstanding Tour Guide.

He has represented Jiujiang on Sichuan Radio’s A City a Day programme. His work includes the Lushan commentary in Tourism Education Press’s Listen to Senior Guides Talk About World Heritage, and the Sanqingshan commentary in its Tour Guide Practice textbook.

He has been appointed by China Tourism Press to teach tour-guiding subjects for its online China Tour Guide Examination Tutoring Centre, and as a specially appointed lecturer for the Heilongjiang and Hebei tour guide associations. His profile also lists membership of the expert pool of the national travel industry tourism forum.

With more than 20 years in Jiangxi’s culture and tourism sector, he focuses on local ground services. His routes cover Lushan, Wuyuan, Jingdezhen, Sanqingshan, Wangxian Valley, Gexian Village, Longhu Mountain, Jinggangshan and Ruijin. The supplied profile records more than 600 groups and 20,000 visitors served, with a 98% positive feedback rate.

He adapts his guiding to senior groups, revolutionary-history training visits, families, study tours, business inspections, official delegations, restorative holidays and small private groups. His experience includes full itinerary management, handling unexpected changes, coordinating local resources and communicating across cultures.