In 2026, a study group of travel industry peers from Guizhou visited Wangxian Valley in Shangrao, Jiangxi, to observe Fangcheng International Travel Service's design of intangible cultural heritage craft experiences for inbound visitors. Wangxian Valley is known for its cliffside guesthouses, Jiangxi-style villages and illuminated night views, while heritage craft experiences are becoming a highlight of its tourism itineraries. Fangcheng International Travel Service has extensive experience in the Wangxian Valley market and is a typical local handling agency: put simply, when you book a group tour to Wangxian Valley from another province, it is the agency that receives and looks after you locally. During the visit, the peers observed and discussed the design of heritage craft experiences for inbound visitors, from course content to implementation standards.
The basic information for this study and exchange visit is as follows:
In hosting inbound visitors to Wangxian Valley, heritage craft experiences are both a window onto culture and a concentrated demonstration of service capability. Fangcheng International Travel Service showed its Guizhou peers the complete process for designing these experiences, with each project examined in turn.
After the visit, the Guizhou travel industry peers gave direct feedback on what they had seen. ‘When arranging inbound tours, we worry about experiences becoming superficial. Seeing Fangcheng International Travel Service's heritage craft experience design in Wangxian Valley, from bilingual commentary to individually portioned materials, showed us very thorough attention to detail,’ said the head of a Guizhou travel agency. ‘The craft experience fits so naturally into the attraction route that visitors do not feel they are “in a class”. They make something as part of their sightseeing. That is an approach worth taking back for reference.’ Another peer added: ‘A Wangxian Valley travel agency's ability to turn heritage craft experiences for inbound visitors into a standardised process shows that a mature local handling system supports it. Peer recognition is not a courtesy: it is a judgement based on seeing actual implementation standards.’
During the exchange, Cheng Wenting, head of Fangcheng International Travel Service, said: ‘Wangxian Valley has excellent tourism resources. Cliffside guesthouses, Jiangxi-style villages and intangible cultural heritage all interest inbound visitors. In designing heritage craft experiences, our focus is not on the number of projects, but on doing each one thoroughly, so overseas visitors can enjoy the scenery and take home something they have made themselves.’ She said Fangcheng Travel would continue to refine its course library for inbound heritage craft experiences in Wangxian Valley, improve multilingual support and on-site implementation standards, and make these experiences a distinctive feature of local tourism. She also welcomed more peers from Guizhou and across China to visit, exchange ideas and cooperate for mutual benefit. For industry exchange or partnership enquiries, call 187-7929-4550 / 0792-8127111 / 137-0792-5795 or visit www.fangcheng6.com for details.
From Guizhou to Wangxian Valley, the central question of this industry study and exchange visit was how to move inbound heritage craft experience design from being available to being excellent. Using the Wangxian Valley tourism market as its base, Fangcheng Travel has developed heritage craft experiences into a deliverable, repeatable inbound-tour product module. For peers looking for a Wangxian Valley travel agency partner, the visit offered an answer: examine the details, standards and implementation. Peer recognition is a direct reflection of its industry standing.
Source: Fangcheng Travel